Cost of Capital Computation – Vodafone

To have an investment to become useful, the expected return on capital should be more than the price of capital. The price of capital may be the rate of return that capital might be likely to earn within an alternative investment of equivalent risk. If your project is of comparable risk to some company's average business activities it's reasonable to make use of the business's average price of … [Continue reading]

Product Endorsement, Celebrity Endorsement Project Report

Celebrity endorsement is a highly researched field in marketing. Having its roots in psychology and the source credibility of communication (Hovland and Weiss, 1952; McCroskey and Young, 1981) it has come up a long way since the early research was … [Continue reading]

Cloud Computing in India

Computers have become an essential part of life. We need computers everywhere, be it for work, research or in any such field. As the use of computers in our day-to-day life increases, the computing resources that we need also go up. For companies … [Continue reading]

Downfall of Kingfisher Airways

India is one of the fastest growing aviation markets in the world. With the liberalization of the Indian aviation sector, the industry has witnessed a transformation with the entry of the privately owned full service airlines and low cost carriers . … [Continue reading]

Employee Stock Ownership Plan (ESOP)

The modern ESOPs parallels the concept first put on by a prominent German economist, Johann Henrich Von Thunen, through the beginning of the industrial revolution. Von Thunen put an ESOP as he set aside a share of his firm’s profits for his … [Continue reading]